Media Operations and Analysis program which is a part of Systems Dynamics Business Suite is intended to assist in placing of release orders to agencies or press, passing of bills and analysing ad spend versus sales impact. This program is under development and when ready, It could help in operations as well as ad budget setting, allocations among media and territories.
Benefits / Features
- MOA helps in placing of release orders for all media – press, radio, cinema, TV, outdoors and Internet
- Tracking of execution of ROs
- Bills processing of each RO
- TV ROs compared with telecast certificates and independent monitors
- Media Operations, Bill passing, Advertisement expenses analysis
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